The NAMM Foundation has unveiled its new public service announcement campaign, “Just Play.” The NAMM Foundation has unveiled its new public service announcement campaign, “Just Play.” The spot will air this spring in a multi-media, national campaign that will include ads for television, radio, billboards, bus shelters, airports, malls and anywhere one can hear, think about or play music.
“Just Play” encourages people of every age to let go of the excuses that keep them from learning to play a musical instrument, be it age, time, ability or access, and just play music. A Gallup Poll revealed that 85 percent of Americans who do not play a musical instrument wish that they did.
The television spot for the campaign, “Twinkle” opens with a child’s one-fingered version of “Twinkle, Twinkle, Little Star,” and builds as people of all ages join together, layering on different interpretations of the classic. Showcasing the accessibility of and ease with which one can learn to play music, the spot ends with a compelling imperative to just play.
The “Just Play” campaign underscores NAMM and NAMM Foundation’s year-round initiatives designed to create more active music makers, including scientific research on the benefits of making music, publicizing musical success stories from everyday music makers, and inspiring ways in which music makes people’s lives better.