Martin, REVERB, and NAMM Team Up To Eliminate Single-Use Plastic

Mike Lawson • News • January 14, 2020

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This year, Martin and The NAMM Show are teaming up with REVERB to take the first step toward eliminating single-use plastic at The 2020 NAMM Show in Anaheim, California.

Free water fill stations will be located throughout the convention center, and attendees are encouraged to bring their own refillable water bottles to the show. For those who don’t have their own to bring, refillable water bottles will be available for purchase at the NAMM store, located in the lobby of the Anaheim Convention Center.

Additionally, Martin and REVERB are offering a FREE limited-edition Nalgene water bottle to the first 1,000 attendees who visit the Martin booth (Hall D, Booth #5602), pledge to use their reusable bottle at the show, and sign up to win a new Martin X Series guitar.

“Protecting the environment and all of its precious resources has been at the forefront of my family’s business since its inception,” said C. F. Martin & Company chairman and CEO Chris Martin. “As I take the reins as the new NAMM Chair, I am very pleased to be working with REVERB and NAMM to reduce, and eventually eliminate, single-use plastic at The NAMM Show, where we can make a significant and immediate impact on the 115,000 attendees and beyond.”

“I can’t think of a better place to band together with our partners at Martin than at the largest music industry trade show in the world, for something as critical to the current and future health of the planet as reducing single-use plastic,” said Tanner Watt, director of partnerships and development for REVERB.

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