Roland Launches Sheet Music Promo For LX, HP, and GP Pianos

Mike Lawson • News • February 1, 2017

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 Roland has announced the details of a new campaign in collaboration with Sheet Music Direct, the world’s premier digital sheet music retailer. From February 1 to July 31, 2017, players who purchase a Roland premium piano (LX-17, LX-7, HP605, HP603, HP504, or GP607) will receive a free three-month subscription to Sheet Music Direct PASS, a digital service that gives members unlimited online access to over 50,000 digital sheet music titles, plus a 50-percent discount on all downloadable/printable sheet music.
Operated by Hal Leonard and Music Sales, Sheet Music Direct PASS lets players use a computer, smartphone, or tablet to view thousands of interactive sheet music titles, from Adele and Coldplay to Mozart and Beethoven. The interactive sheet music allows users to easily turn pages, change the tempo, and transpose keys. Members who prefer printed sheet music or need to view their sheet music offline can purchase downloadable and printable sheet music at a 50-percent discount ($1.99 or less per song).
“Roland is proud to embark on this exciting promotion and build on our long-standing relationship with Hal Leonard,” says Bill Erlandson, piano sales manager for Roland Corporation U.S. “With access to such a vast digital sheet music library, our customers will have the ability to truly interact with their favorite songs on our finest pianos.”
“We are thrilled to partner with Roland and bring PASS to purchasers of their premium pianos,” said Chris Koszuta, general manager of Sheet Music Direct. “Roland pianos pair perfectly with Sheet Music Direct PASS, allowing musicians all over the world to access and play more music than ever before.”
To activate their three-month PASS subscription, purchasers of eligible Roland pianos can visit and enter the piano’s serial number along with the access code on the PASS invitation card (supplied by the retailer). There’s no commitment, and players are free to cancel their sheet music subscription at any time.
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