Sweetwater Launches Online Band and Orchestra Store

SBO Staff • News • November 1, 2021

Sweetwater has announced the launch of Sweetwater Band & Orchestra online. Featuring the industry’s best equipment in every category from brands like Conn-Selmer, Yamaha, P. Mauriat, Buffet, Keilwerth, The Growling Sax (Victory Musical Instruments), Jody Jazz, and many more beginners, experienced musicians, and pros alike can now shop online for all of their band and orchestra needs.

Melvin Quinones, president and founder of Victory Musical Instruments said, “I have been a Sweetwater customer for nearly 30 years thanks to the deep expertise and knowledge of the sales engineers and the company’s most beloved saxophonist, Founder Chuck Surack. When I started Victory Musical Instruments, I knew I wanted my products sold with Sweetwater and to become part of its story. I’m thrilled that our visions were aligned and have no doubt Sweetwater is poised to be the industry leader and the gold standard for excellence in Band and Orchestra.”

Sweetwater’s expanded product offering supports all types of musicians who play all types of band and orchestra instruments. With a tradition of excellence in customer service, Sweetwater Band & Orchestra is no exception, offering unparalleled expertise through dedicated sales engineers, try before you buy, easy returns, and a unique, thorough instrument inspection process before items ship.

“We’re excited to offer Sweetwater Band & Orchestra online to help even more music makers fulfill their dreams and pursue their passions,” said Sweetwater’s SVP of the Sweetwater Experience David Fuhr. “Our customers had been asking for expanded Band and Orchestra options outside of our physical retail store, and with the return of live gigs, symphonies, and philharmonics picking up, we’re happy to be able to meet that demand during such an important time for musicians.”

Sweetwater has been enriching the lives of music makers of all ages since its inception over 40 years ago and is wholly dedicated to music education. For youth education, where Band and Orchestra are instrumental and often the first place kids are exposed to music, the company has generously donated to local and national non-profits like Little Kids Rock, b Instrumental at Fort Wayne Community Schools, and several others. Through its dedication to local music groups like Fort Wayne Philharmonic, Sweetwater has remained devoted to the life-long enrichment of music and music education for all.

Studies show that participation in school music programs helps students with positive social peer groups and perform well in math and science. Considering the critical role that music plays in schools and in the life cycle of musicians, it was only natural to expand our offerings in this space to better serve the needs of our customers. This is part of what makes this launch truly special,” continued Fuhr.

Earlier this year, Sweetwater’s band and orchestra retailer, Mynett Music, rebranded to Sweetwater Band & Orchestra and moved from its independent location into the company’s new megastore in Fort Wayne. Today, customers nationally can officially shop a wide variety of Band and Orchestra equipment online at www.sweetwater.com/shop/band-and-orchestra/.

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