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The integration of powerful new software has changed the way many sectors of the music industry have done business, from recording software to live sound and lighting and even at-home guitar rig design. But one segment that’s been poised to take advantage of this shift for years is electric keyboards, specifically those designed in tandem with educational programs.
For both educators and students, it’s all about options, according to Roland key accounts manager Ellen Gonzales. “We, as a consumer nation, have changed the way that we consume things,” she says. “We’re not just looking for things that we can buy to use today. We want something that can grow with us. Just think of iPads – people buy them and then constantly upgrade and add to them. I do think that’s a trend that won’t go away and it’s wise to play into that mentality.”
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