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fundraisers

  • Peer to Peer: Fundraising

    Mike Lawson | August 20, 2014

    Directors nationwide share fundraising strategies that work

    Fundraising is one of those peripheral activities that can add a tremendous amount of strain to a director’s already full workload. On the other hand, it also serves to enable fantastic opportunities and resources for individual students and the ensemble as a whole. In an ideal world, the fundraising activity is one that students enjoy participating in, doesn’t take too heavy a toll on either the director or the students in terms of planning and execution, and, of course, brings in enough profit to make it worthwhile. As an added bonus, the right campaign can also be a great bonding experience, as well as a chance to build community awareness about your band.

    SBO recently reached out to music educators around the country, asking directors to describe the campaigns that work best for their programs, how to keep students engaged, and any tips they might have for maximizing the profit-to-effort ratio.

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