YouTube is among the most popular and ubiquitous sites on the Internet. According to the site’s own statistics, more than one billion unique visitors use YouTube each month, and it reaches more adults than any single cable network. Almost half of the traffic on YouTube can be accounted for through mobile devices such as phones and tablets. It is a powerful tool for storing video, communicating, marketing and promoting music, and tracking social trends in media. YouTube use in the classroom has recently been shown to positively influence several types of educational engagement.
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